Why Hybrid Work Is Winning Again in 2025

The pandemic changed the world of work — but five years later, we’re seeing another major shift. Hybrid work is making a strong comeback across Canada and North America in 2025, and it’s not just a trend. It’s becoming the new normal for high-performing organizations.

Hybrid Work by the Numbers

According to recent labour market data, over 60% of Canadian employers now offer hybrid work options, compared to 48% last year. Job postings mentioning hybrid have surged by 32% since mid-2025, while fully remote listings declined 15%.

Why? Because businesses and employees are rediscovering the balance between autonomy and connection. The fully remote experiment proved flexibility matters — but so does in-person collaboration. Hybrid models are the equilibrium.

Why Employers Are Rebalancing

1. Stronger culture and collaboration: In-person time rebuilds the sense of team, which remote setups often eroded.

2. Talent retention: Professionals are choosing employers who respect flexibility but still foster mentorship and community.

3. Clearer communication: Managers report that hybrid setups reduce misalignment and burnout, especially when structured intentionally.

Hybrid Work in Canada and North America

In cities like Toronto, Vancouver, and Austin, employers are transitioning back to structured hybrid schedules — often three days in-office, two remote. Major Canadian firms are even redesigning offices to support collaborative “hub” days while maintaining flexibility midweek.

For employees, this offers the best of both worlds: face-to-face creativity and home-based productivity. For employers, it means lower turnover, faster onboarding, and stronger engagement.

What It Means for Recruitment

Recruiters and business leaders should highlight hybrid flexibility in their job postings — it’s become one of the most searched terms on Canadian job boards.

Hybrid roles attract:

• Higher-quality applicants

• Broader geographic candidate pools

• Better long-term retention

At CPG, we help employers design recruitment strategies that align with this shift — because building businesses with the right people also means building workplaces that empower them to do their best work.